Having an email signature is incredibly important in today's digital age, not only is it informative but it is as good as handing someone your business card - no one hands over a bit of scrap paper with their name and number scrawled on in biro, and why?
Because it lacks professionalism, branding yourself and your business is hugely important.
Aside from the fundamental reason behind an email signature, businesses can use this space to up-sell, promote new services, products, events, partnerships, awards and all can link back to the website making the email signature a very important feature.
5 Reasons email signatures are important
1. Legitimacy and Professionalism
Creating a cohesive image displayed throughout your company shows that your business is well established.
2. Brand Recognition
A signature is the perfect opportunity to brand every message you send. It establishes and reinforces who you are as a company.
By creating a cohesive email signature for each employee on your team, you create brand recognition in every person to whom your employees send emails.
3. Digital Business Card
This signature is your digital business card! It is a way to connect with customers and convey your openness to communication.
4. Personal Association
Adding a picture to your email signature is the cherry on top! It will allow the person receiving the email to make a personal association and connection with you.
5. Links to Things That Matter
Think about the most important links you want to communicate, such as your company’s phone number, recipients will be able to tap it to make a quick call. You may want to connect to customers on a more personal level or build your social community - including social media icons with links to your channels or make your website, newsletter signup a convenient and quick action for the recipient to take.
In a nutshell the email signature is an essential tool that you need to put to good practice for your Businesses sake.